Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J. M., Singer, E., & Tourangeau, R. (2004). Survey methodology. Hoboken, NJ: John Wiley & Sons.
A survey is a systematic method for gathering information from entities for the purposes of constructing quantitative descriptors of the attributes of the larger population of which the entities are members. Reasons for surveys are to gain understanding of social problems and in what people know, feel or think. Web surveys are specialized form of surveys in which computers are used in almost every step of survey design: data collection, coding text answers, checking raw data, and analysis.
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