Smith & Spurling, 2001

Smith, J., & Spurling, A. (2001). Understanding motivation for lifelong
learning. London, UK: Campaign for Learning.

Towards a long term motivational strategy.
Supply side. Sustaining learners' motivation during the learning process
and its coping and reflective stages, improving learning products and
supporting services, and matching them close to motivations.
Free-standing information and guidance providers would also have a
larger role in assisting clients with their rpoject goals and their
longer term learning strategies through an ongoing supportive
relationship.