Scanlon, 2006

Scanlon, J. (2006, May 1). Reading, writing, and creativity. BusinessWeek, XX(XX), XX-XX.

How do you define creativity?
Ultimately it's the process of having original ideas, but there are several steps. The first step is imagination, the capacity that we all have to see something in the mind's eye. Creativity is then using that imagination to solve problems -- call it applied imagination. Then innovation is putting that creativity into practice as applied creativity.