Sunday, April 16, 2006

Salter, 2006

Salter, C. (2006, April). A prescription for innovation. Fast Company,
104, 83-86.

SPARC, see, plan, act, refine, communicate
Adult learning is in need of fresh ideas.
Do a history, listen, think about all possibilities, it's purposely
broad to avoid locking into a early diagnosis. Or designers an early
solution
Understanding user needs. 3 types explicit and tacit by interview and
survey, can't be articulated by observation, latent needs the only way
to identify them is to make something and have people experience
it.-Ryan Armbruster
Iterate until you get a physical and emotional response.
Doctors or managers propose a problem. Sparc assembles a cross
functional team. Crash course in design methodology, by second hour out
with cameras, notepads, tape recorders.

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